1 out of 5 people move every year in the U.S.  

*That’s 20% of the population, or a market of over 40,000,000 people.

*More than 29,000 people moved into homes in Jefferson County in one year.

One of the best times to reach a new customer is immediately after they have bought a home.  

New residents have no shopping loyalties in their new community and have an immediate need to establish relationships with the business community for goods and services.

*Most will form their buying decisions within the first 90 days at their new address. 

New homeowners are eager to spend and are big spenders. They are stable, credit worthy, and are ready to buy. 

*New homeowners spend more on goods and services in the first 6 months than established residents spend in 5 years – often as much as 500% more.

*The new homebuyer market spends approximately $102 billion on market-related goods annually.

The new homebuyer is a powerful market for businesses and professionals to target because they are optimistic, positive, and prove to be substantial spenders regardless of the economic or environmental factors affecting other consumers.

The most likely candidate to become a "regular" to your business is a new person moving into your neighborhood.

“Word-of-Mouth” – one of the most powerful and effective forms of advertising.  Customers rely heavily on “word-of-mouth” recommendations. 

*Personal referrals to prospects equate to 87% of all new product and service sales, compared to 3% for direct mail. 

Good old-fashioned hospitality will never go out of style.  We live in a high-tech, fast paced society, but we all still appreciate that warm, caring, personal touch.  New residents are receptive to warmhearted personal welcome offers.